Twitch – In Fashion

Twitch – In Fashion

She has her own line called Twitch – In Fashion that she creates and sells out of her studio downtown.

Most people know my good friend and band mate Twitch as the amazingly skilled and insanely good guitar player of Joyce Collingwood, but what a lot of people don’t know is that this creatively talented creature is also a fashion designer. She has her own line called Twitch – IN FASHION that she creates and sells out of her studio downtown. I recently stopped by her studio to talk fashion, designing and Vancouver.

Callander Girl: When did you first get into fashion design? Was this something that you were interested in at a young age?
Twitch: I’ve been sewing from a very young age. My grandma taught me how to sew and knit. Throughout high school I lived on my own and had zero budget for buying clothes so I would often make my own outfits. I never thought about designing as a career until I was about 23. I was at a place in my life where I was like “Ok, what am I going to do with myself?” I hated working in the service industry and was bored of working my way up the restaurant ladder so I asked myself what I liked to do for fun and if I could take that and make a living out of it!

What do you enjoy most about designing clothes?
What do I enjoy most? All of it! From drawing little sketches in my notebook to drafting up the first pattern and sample. Picking the fabrics and colours for the season is also really fun –I think the most rewarding part though is when people are trying on the new samples and I can watch the garment come to life! And of course when someone falls in love with a piece, thats the ultimate goal.

Whats the most challenging part about being a designer in Vancouver?
I think as much as people appreciate and love the concept of locally made goods they’re also afraid of taking risks. Especially in the economic climate we find ourselves in it’s harder to find retailers who are comfortable with putting a smaller or unknown brand on their racks.

Where do you get your design inspiration from?
Oh my gosh, where don’t I get my inspiration from?! The Vancouver music scene has always inspired me, as does the healthy life style and outdoor activities that Canada is so abundant in. I also draw my inspiration from general people watching and talking to random people on the streets. I like to find out what different groups of people want, or look for in clothing and see how I can fill that need.

What trends do you see being big for 2011?
Hmmm… I want to say something really cheeky here like Joyce Collingwood wear and Twitch-In Fashion.

If you could dress any rock star who would it be?
Bjork and Kat Von D. But don’t hold me to that. I’d dress anyone who’d let me!

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